Current examples include Supernatural and Fit XR.Ĭoncerts have been happening on gaming platforms, such as Fortnite for a while, and are growing in popularity with performers such as Post Malone, Ariana Grande and Justin Bieber jumping on board.ĭynamic and immersive learning step outside of the classroom Zoom call. Some use equipment and others don’t but all gamify the workout to add interest in a vibrant virtual world with changing landscapes. Workouts in the metaverse are already in play. Read more about work integrations into the metaverse in this article in the Wall Street Journal. Other applications include virtual training on heavy equipment. While it’s still not face-to-face, there’s some validity to this work model, where you can avoid the commute and instead “teleport” to the office. Instead of that 2D meeting experience, in the metaverse, huddles will be 3D occurrences in a virtual conference room involving our avatar or hologram, all while we’re still at the home office. The pandemic accelerated our reliance on digital tools for remote work, and Zoom fatigue is real. Here are some real life applications of the metaverse that might not be too far away. While Facebook’s Horizon Worlds platform is not the only metaverse application, others include Sandbox, Decentraland, Cryptovoxels and Somnium. You might say these new frontiers are today’s version of the Wild West. Governance, safety, privacy and responsibility have yet to be determined.
While the metaverse is in its infancy, current examples include the gaming communities of Minecraft and Fortnite, and even games like Second Life and the Sims that have been around for many years. Today, brands are already using the metaverse to sell virtual goods on gaming platforms like Roblox.
And the commerce that will develop there is iCommerce, or immersive commerce, rather than eCommerce. Some call it phygital - a blending of the digital world in the real world and the real world into the digital world.Įntire virtual societies and economies will emerge.
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The metaverse will touch our personal and professional lives. Meta CEO Mark Zuckerberg calls it the next iteration of the internet with a focus on connection and presence, where we leap from screens to immersive experiences in “ an embodied internet where you’re in the experience, not just looking at it.” You might have heard the metaverse referred to as Internet 3.0. The metaverse jetted into the collective convo late last fall when Facebook announced a name change to Meta. Well guess what-what you’ve experienced in these virtual reality (VR) and augmented reality (AR) apps are key aspects of the metaverse.
Or, maybe you remember playing Pokemon Go with your kid in 2016. Perhaps you have tested a new paint color in your living room through an app.
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